The Market Opportunity

Name: Liquid Shingles
Brand: RenuShingle

The Roofs Nobody Is Selling To

Every residential roofer knows the call: the homeowner whose 14-year-old roof is shedding granules and looking tired, but is nowhere near failed. Today you either oversell them a replacement they resent, or you walk away with nothing. Liquid shingles restoration is the third option — and in most markets, nobody owns it yet.

The math is why our installers stay. A typical restoration ticket runs about half of a replacement job, but with a fraction of the labor, no tear-off crew, no disposal, no material logistics beyond pails and spray equipment. A two-person crew washes one day and coats the next; production rates of 20 to 30 squares per coating day are routine once a crew finds its rhythm. Gross margins consistently beat re-roofing because you are selling chemistry and skill, not commodity shingles and dump fees.

Where the Jobs Come From

Mid-life suburban housing stock — entire subdivisions hit the 10-to-20-year window together, which makes neighborhood marketing absurdly efficient.
HOA and townhome communities — boards love a uniform color refresh at half the assessment of replacement, and one contract can cover dozens of roofs.
Hail-belt markets — the Class 4 impact rating gives adjusters and insurers a recognized standard, and gives you a door-opener after every storm season.
Your existing customer file — every roof you have inspected and declined to replace in the last five years is a restoration lead.

What a Crew Needs

RenuShingle was designed to bolt onto an existing roofing or exterior-services operation:

Crew: two people — a sprayer and a detail/cut-in tech. Most dealers cross-train existing crews in one supervised job.
Equipment: a soft-wash rig and a standard airless or plural-component sprayer. If you already do exterior painting or roof cleaning, you likely own most of it.
Training: a two-day certification covering roof qualification (which roofs to decline — this protects your warranty record), prep standards, film-thickness discipline and color topcoat work.
Materials: the product sets tack-free in seconds, so weather losses and callbacks from washed-off coatings — the plague of cheap acrylics — essentially disappear from your schedule risk.

Dealers get protected-territory lead routing from this site and our consumer brands, co-branded marketing assets, and volume-tiered pricing that improves as your crew count grows.